Mediclinic | Pledge to Exercise

Mediclinic showcases their support for local and international health awareness initiatives by creating a number of innovative Health Awareness Campaigns to engage with their patients and the public.

September marks Heart and Stroke Awareness Month.

Based on the insight that people regard sport or gym as the only form of exercise, the Jupiter Drawing Room (Cape Town) developed a campaign that communicated the many opportunities for physical activity in our daily lives.

The objective of the campaign was to encourage people to pledge to be active for 30 minutes a day for thirty days, while also sharing their experience online in order to create a community of support and encouragement.

The solution was a mobile site where people could take a fitness pledge with the incentive of winning a Fitbit. Participants submitted their details via a form which gave them an entry into the competition. Additional entries could be earned by sharing images of themselves doing physical activity via a Facebook Messenger Bot. This made the campaign truly unique, and was one of the first commercial uses of a Facebook Messenger Bot in the region.

Techsys were supplied creative material and briefed to develop both the mobile site and the Messenger Bot functionality in a very small time frame – the latter being new territory for the technology business.

The campaign which only ran for the month of September obtained 6,506 pledges, received 496 images of people exercising and was shared by 2,816 people on Facebook.